How TrueClicks Helps mso digital streamline manual processes, gaining the equivalent of one FTE
With a centralized hub that performs all the checks that previously required so much time and manual effort to complete
Results
Consistent quality and time savings equal to the work of a full-time employee
Each member of the 20-person Paid Advertising team at mso digital saves at least 10 hours a month by using TrueClicks compared to their previous workflow, saving the agency the equivalent of a full-time employee. The platform also enables new team members to become more productive faster, as it’s become a part of the onboarding process. New hires with less industry experience can quickly learn the necessary and expected checks, enabling them to get up to speed quickly and contribute to the team’s overall effectiveness.
TrueClicks identifies ineffective search terms that drag down client performance, making it easier to optimize ad spend and improve client ROI. The TrueClicks interface is simple enough that team members can make adjustments within a few clicks, increasing their bandwidth and giving them more time to focus on other, more strategic projects. They’ve reduced errors and enhanced data consistency, leading to improved client confidence, satisfaction, and retention.
As mso digital continues to grow, having TrueClicks in its toolkit will ensure that Andreas and his team can move faster without compromising quality. They’ll be able to respond to market challenges, uncover relevant insights, and prioritize efforts to deliver high-performing campaigns that fuel client success and, ultimately, keep them happy.
THE customer
"TrueClicks fits seamlessly into the work we do as online marketing managers. It’s set up by people who know what we do and come from the industry. We use everything TrueClicks offers to ensure that we do a good job with our clients’ accounts and make our campaigns even more successful.”
Solutions
PPC Monitoring Software
- Surface insights within a centralized dashboard
- Faster onboarding of new team members
- Helps to stay up-to-date on the latest paid search developments
- Catch mistakes as soon as they happen
- Streamline manual processes
- Prioritize optimizations easily
Germany’s mso digital is a leading performance marketing agency delivering data-driven strategies that yield measurable results. The company’s team of expert digital marketers bring their expertise in Google Ads, Microsoft Ads, Paid Social, SEO, and digital analytics to their clients’ campaigns, optimizing efforts and improving ROI.
“TrueClicks is constantly innovating and improving. Whenever Google or Microsoft come up with new features, TrueClicks provides a solution that can tackle the challenges these new features bring.”
Challenge
Cumbersome workflows lack efficiency and scalability
Andreas Brauer, team lead in mso digital's Paid Advertising team, defines his team’s success by his clients’ happiness. Happy clients stem from successful campaigns, so Andreas and his team spent much of their time sorting through mountains of information and determining what to prioritize. The team previously relied on time-consuming manual processes and tools like bulky self-built Excel sheets when classifying and analyzing this information. They used different sheets or tools for each task, and flipping back and forth between these led to decreased productivity and hindered collaboration.
Their manual efforts also led to the use of inconsistent data and heightened the risk of human error. In this field of work, mistakes can easily slip through, reaching customers and negatively affecting trust and satisfaction.
With the company growing and adding more clients, the team needed an efficient way to analyze data while ensuring quality. Andreas and his team began the search for a tool that would help them streamline their efforts, keep everyone on the same page with the same information and resources, and allow the company to scale.
Before TrueClicks, we did a lot of the routine work manually, using spreadsheets along with Google Ads reports. This manual work was time-consuming, and we needed a tool to streamline everything we did."
Solution
A centralized hub from a forward-thinking partner
The team compared various solutions and eventually found TrueClicks. From the start, they felt it was a platform that could address their specific needs. Since TrueClicks was created by industry experts who understand what performance marketing agencies need, it fits seamlessly into mso digital’s workflows. The platform also offers additional resources that help Brauer’s team stay abreast of current industry challenges and trends.
With TrueClicks, Andreas and his team have a single centralized hub that performs all the checks that previously required so much time and manual effort to complete. With everything in one place, the team can easily review account anomalies and target figures, enabling them to make more data-informed decisions around optimization. Whether the team needs a high-level business overview or wants to deep dive into a specific account, they can do everything within TrueClicks.
Andreas’ team has also come to rely on alerting features to catch errors. If a mistake slips through the cracks or something goes wrong with an account, TrueClicks catches the issue and alerts the team so they can immediately correct it. TrueClicks acts as a safety net, giving the team confidence that everything is running smoothly.
"We realized how customer-focused TrueClicks is and appreciated how they are always improving the product with an understanding of the specific needs agencies are looking for in the tool. It gave us a good feeling from the start."
Results & feedback from dentsu users globally
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“TrueClicks is clearly designed by search practitioners, for search practitioners. It's intuitive, powerful, and continuously improving!”
"TrueClicks saves about 80% of the time spent on auditing, monitoring, and pacing campaigns—it's a huge difference. That's why I always say that your PPC journey can be divided into "Before TrueClicks" and "After TrueClicks."
"Sticking to a target budget pace is very important to some of our clients. Before I joined dentsu, my colleagues used spreadsheets and formulas for this. It was time-consuming and error-prone. We needed a simpler, more accurate, and reliable way to track budget pacing and TrueClicks delivered."
"I find the budget pacing function highly effective, as it saves valuable time and significantly improves the overall efficiency of budget management. The added benefit of receiving recommendations and notifications when errors happen makes it even more valuable."
"I love how easy TrueClicks makes it to check and audit the account, allowing for quick fixes in the app, like adding negative keywords. I also appreciate the ability to tailor the flags to each account. Unlike the broad recommendations from Google or Microsoft, TrueClicks lets you customize flags based on your KPIs, helping cut through the noise and focus on what really matters."
“Issues are identified in real-time and can be fixed promptly. The daily update of the main dashboard is a great asset to our day-to-day management of accounts. Without TrueClicks, the time it takes to identify and resolve these issues—and then recheck to confirm our actions were effective—would increase exponentially."
"I love that TrueClicks gives recommendations and lets us make changes directly in Google Ads. Plus, we can also download results in Excel to share with clients."
"TrueClicks helps us set priorities within accounts immediately, saving valuable time. Another thing I love about TrueClicks is that it’s suitable for All PPC Levels: it supports both junior and senior PPC specialists. As a junior, it was incredibly helpful for me to learn how to identify focus points and understand what's essential in PPC. Now, as I've progressed in my career, I use the tool to monitor hygiene checks performed by colleagues and to focus on cost-saving and growth opportunities."
“Using TrueClicks has completely transformed the way we organize our weekly workflow. We start the week with a quick and clear review of budgets and targets in TrueClicks. Throughout the week, we rely on alerts for critical drops in campaign performance, allowing us to respond much faster, even when managing a large number of accounts and campaigns. Compared to before using TrueClicks, we freed up a lot of time that used to be spent on manual checks. Now, we can focus more on optimizing campaigns instead of getting lost in the details.”
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"TrueClicks has also been a great tool for junior team members, allowing them to explore all aspects of our account. Its scoring system is fair and transparent, making it easy to apply the same approach when taking action on the account. It also plays a key role in our best practice auditing process for client deliverables."
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How TrueClicks Helps mso digital streamline manual processes, gaining the equivalent of one FTE
With a centralized hub that performs all the checks that previously required so much time and manual effort to complete
THE customer
"TrueClicks fits seamlessly into the work we do as online marketing managers. It’s set up by people who know what we do and come from the industry. We use everything TrueClicks offers to ensure that we do a good job with our clients’ accounts and make our campaigns even more successful.”
Solutions
PPC Monitoring Software
- Surface insights within a centralized dashboard
- Faster onboarding of new team members
- Helps to stay up-to-date on the latest paid search developments
- Catch mistakes as soon as they happen
- Streamline manual processes
- Prioritize optimizations easily
Germany’s mso digital is a leading performance marketing agency delivering data-driven strategies that yield measurable results. The company’s team of expert digital marketers bring their expertise in Google Ads, Microsoft Ads, Paid Social, SEO, and digital analytics to their clients’ campaigns, optimizing efforts and improving ROI.
“TrueClicks is constantly innovating and improving. Whenever Google or Microsoft come up with new features, TrueClicks provides a solution that can tackle the challenges these new features bring.”
Challenge
Cumbersome workflows lack efficiency and scalability
Andreas Brauer, team lead in mso digital's Paid Advertising team, defines his team’s success by his clients’ happiness. Happy clients stem from successful campaigns, so Andreas and his team spent much of their time sorting through mountains of information and determining what to prioritize. The team previously relied on time-consuming manual processes and tools like bulky self-built Excel sheets when classifying and analyzing this information. They used different sheets or tools for each task, and flipping back and forth between these led to decreased productivity and hindered collaboration.
Their manual efforts also led to the use of inconsistent data and heightened the risk of human error. In this field of work, mistakes can easily slip through, reaching customers and negatively affecting trust and satisfaction.
With the company growing and adding more clients, the team needed an efficient way to analyze data while ensuring quality. Andreas and his team began the search for a tool that would help them streamline their efforts, keep everyone on the same page with the same information and resources, and allow the company to scale.
Before TrueClicks, we did a lot of the routine work manually, using spreadsheets along with Google Ads reports. This manual work was time-consuming, and we needed a tool to streamline everything we did."
Solution
A centralized hub from a forward-thinking partner
The team compared various solutions and eventually found TrueClicks. From the start, they felt it was a platform that could address their specific needs. Since TrueClicks was created by industry experts who understand what performance marketing agencies need, it fits seamlessly into mso digital’s workflows. The platform also offers additional resources that help Brauer’s team stay abreast of current industry challenges and trends.
With TrueClicks, Andreas and his team have a single centralized hub that performs all the checks that previously required so much time and manual effort to complete. With everything in one place, the team can easily review account anomalies and target figures, enabling them to make more data-informed decisions around optimization. Whether the team needs a high-level business overview or wants to deep dive into a specific account, they can do everything within TrueClicks.
Andreas’ team has also come to rely on alerting features to catch errors. If a mistake slips through the cracks or something goes wrong with an account, TrueClicks catches the issue and alerts the team so they can immediately correct it. TrueClicks acts as a safety net, giving the team confidence that everything is running smoothly.
"We realized how customer-focused TrueClicks is and appreciated how they are always improving the product with an understanding of the specific needs agencies are looking for in the tool. It gave us a good feeling from the start."
Results
Consistent quality and time savings equal to the work of a full-time employee
Each member of the 20-person Paid Advertising team at mso digital saves at least 10 hours a month by using TrueClicks compared to their previous workflow, saving the agency the equivalent of a full-time employee. The platform also enables new team members to become more productive faster, as it’s become a part of the onboarding process. New hires with less industry experience can quickly learn the necessary and expected checks, enabling them to get up to speed quickly and contribute to the team’s overall effectiveness.
TrueClicks identifies ineffective search terms that drag down client performance, making it easier to optimize ad spend and improve client ROI. The TrueClicks interface is simple enough that team members can make adjustments within a few clicks, increasing their bandwidth and giving them more time to focus on other, more strategic projects. They’ve reduced errors and enhanced data consistency, leading to improved client confidence, satisfaction, and retention.
As mso digital continues to grow, having TrueClicks in its toolkit will ensure that Andreas and his team can move faster without compromising quality. They’ll be able to respond to market challenges, uncover relevant insights, and prioritize efforts to deliver high-performing campaigns that fuel client success and, ultimately, keep them happy.
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