For Advertisers
Improve PPC performance, standardize best practices, and keep agencies honest
Automated audits with over 100 checks and daily monitoring. Everyone working towards improving a score that actually maps to business results. Making agencies accountable. This is why companies like Adidas and Danone trust TrueClicks.
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You’re here for one or more of these reasons...
Your team wastes hours on dozens of manual checks and maintaining multiple scripts. This steals from difficult (but valuable) projects such as improving generic search performance.
Performance takes a hit when you can’t detect errors immediately, fix issues quickly, or spot low-hanging fruit such as spend wasted on expensive terms that don’t convert.
Be honest, sometimes it feels like your Optimization Score goes up with increasing spend and adopting automated tools — not real business results, right? You don’t trust it as your North Star.
When metrics are all over the place or missing, how do you know how your team is performing, which teams or employees need coaching, and who the top performers worth emulating are?
When everyone does PPC their own way, you get inconsistent performance and it’s impossible to optimize at scale. This gets worse with more teams, geographies, languages, and products.
Think about what you pay agencies and how much ad spend you trust them with. Do you really know whether they are spotting every error and opportunity? Are they making good on their promises?
Grow your business and cut waste, rather than just “ticking boxes”
EFFICIENT WORKFLOW
No more scripts and manual audits
Imagine clicking on an account and seeing the results of an audit that is less than a week old covering 100+ checks. Click “run” and you’ll have a fresh audit in minutes.
And when TrueClicks detects an opportunity to improve, you can often make the change without leaving TrueClicks. It’s like having top PPC experts on payroll 24/7.
TRUECLICKS SCORE
Get an objective score you can trust
TrueClicks is like hooking up Optimization Score to a lie detector. No bias. No incentive to recommend more spend. Just real recommendations that move the needle.
This unbiased TrueClicks score acts as a standard everyone can work towards. If your score is high, you’re on your way to hitting your goals. If it’s low, you’ll know what to do to get it up. No more stressing whether an account is actually in good shape.
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DEEP AUDITS
Spot opportunities at-a-glance
TrueClicks scans your campaigns every single day. We’ll notify you when we find errors and opportunities, prioritize everything, and let you make changes in a couple clicks.
A favorite is the “N-gram analysis.” TrueClicks identifies the keywords you’re losing money on and makes it easy to dismiss them — instant savings. We go back further in time and crunch more data than any script or alternative.
SCALABLE WORKFORCE
Standardize PPC best practices across teams
Automated audits ensure the same checks are done across specialists, teams, locations, and product lines. Daily monitoring and in-app fixes means everyone resolves issues quickly. And TrueClick’s unbiased quality score gives everyone the same North Star.
The result? Best practices are standardized and turned into processes everyone — even new hires — can follow. And it’s finally possible to roll out the same improvements across teams.
TEAM ALIGNMENT
Get what you pay for from PPC agencies
Use automated audits, daily monitoring, and your TrueClicks quality scores to see whether agencies are performing. You will have the data you need to correct course or switch vendors.
Some go a step further and require agencies to use TrueClicks themselves. When everyone has access to the same insights and tools, there are no more excuses.
TrueClicks fulfills a niche for us that we really need. Our role is to flag when something is wrong and help local markets solve it. We couldn’t really do that before TrueClicks.
A huge part of our manual auditing process was replaced one-to-one by TrueClicks. It has saved us so much time.
The best thing about this tool is that it provides immediate notifications if something goes wrong. If we make typos or errors in our ad copy, it promptly alerts us, which is brilliant.
Everything you need to stay on top of your PPC campaigns
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Urgent issues
Errors
Disapprovals
Anomalies
Account activity
Over 100 checks
Runs weekly or on-demand
All essentials are built in
Cost-saving opportunities
Growth opportunities
Account hygiene
Powerful n-gram analysis
Granular auto-apply controls
Option to preview changes
Robust team management
Sort action items on impact
Quick in-app fixes
Target spend by account
Target spend by campaign
Target spend by time frame
Budget pacing dashboard
Google Ads
Google Merchant Center
Microsoft Advertising. Export to external dashboards
(Looker Studio, Google Sheets, Tableau, Power BI)
case studies
TrueClicks customer stories
These brands shared their TrueClicks success stories. Are you next?
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