calculators

Free PPC Calculators for Google Ads and beyond

Get instant insights with calculators for efficiency targets (ROAS and CPA), profit maximization, ROI, and scenarios. Perfect for agencies, in-house marketers, and anyone who wants to make data-driven PPC decisions faster.

PPC target calculators

Is your current target ROAS or CPA optimal or even feasible? Find out with our calculators

Calculate your target ROAS
Calculate your target CPA
Health check your target ROAS
Health check your target CPA

Profit maximization calculators
(coming soon!)

Based on your inputs, our calculators will show you which target ROAS, target CPA or overall ad budget will help you maximize what most businesses want to maximize: profit.

Find your profit-maximizing target ROAS (using Google's bid simulator)
Find your profit-maximizing target CPA (using Google's bid simulator)
Use the square root model to find your profit-maximizing ad budget
Health-check your target ROAS