PPC Calculators

TrueClicks' purpose-built calculators will help you create scenarios, calculate profitable PPC targets and more. And they're easy to share with your colleagues and clients. No email needed!

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How conversion rate multiplies your PPC efforts

What would be the impact on your CPA and conversions if you improved the conversion rate, next to improving PPC metrics? Once you find out, you'll admit it's a sin not to work on your conversion rate.

The impact of PPC improvements on spend, ROAS and revenue

What would be the impact on ad spend, ROAS and revenue when improving PPC metrics of your choice for 12 months? This calculator will show you.

How much more or less should you spend on ads?

Based on four simple inputs and using the square root rule, this calculator will estimate the impact of increasing and decreasing the ad spend on your profit. And it will calculate the profit-maximizing ad spend level.

PPC Software ROI Calculator for Agencies

Find out the yearly return on investment of any PPC software for your agency.

PPC Software ROI Calculator for Advertisers

Find out the yearly return on investment of any PPC software for your company.