The user-friendly Optmyzr alternative
TrueClicks shows you the way to better PPC results. Optmyzr gives you a blank slate.
Optmyzr’s dozens of tools and total flexibility may be a good fit for agencies that need to manage ad accounts across multiple platforms in complex ways. TrueClicks helps teams focused on paid search minimize risks and achieve optimal account performance.
TrueClicks vs. Optmyzr: Key capabilities comparison
Runs 140+ checks right out of the box, looking for the most common performance issues that hurt PPC accounts.
Alerts, rules, and scripts require extensive setup and customization for each account you manage.
Audits combine PPC logic driven by 40+ years of paid search experience with AI grounded in actual account data to show strengths, gaps, and opportunities.
Audit and analysis capabilities are spread across multiple tools, requiring customers to piece findings together manually.
Combines in-app changes, deep links to the Google Ads interface, and the ability to turn recommendations into tasks.
Offers dozens of tools with multiple applications, requiring users to define their own optimization strategy for each account and experiment.
Conversational AI assistant with LLM/model flexibility looks at your account data so you can find patterns, recommendations, data visualizations, and more via chat.
Conversational AI assistant is a proprietary chatbot with no freedom to change operating LLM/model.
Focuses on smoother agency ops by integrating with tools you already use – ChatGPT, Claude, Excel/Sheets, Data Studio, Teams, and Slack.
Focuses on deeper campaign flexibility by integrating with PPC-adjacent tools like HubSpot, Salesforce, Shopify, and Zapier.
30 days
14 days
90 days of unlimited spend & support for $2,000
n/a
Yes, up to $50k/mo ad spend
No
$249/mo
$599/mo
4.6 (121 reviews)
4.6 (120 reviews)
4.5 (49 reviews)
4.6 (190 reviews)
23
14
Yes
Yes
Main pros found in reviews
User-friendly interface
Great at spotting issues
Great for budget and target pacing
Prioritized approach helps users focus on the right things
At-a-glance overview of how all your accounts and team members are performing
Comprehensive tool with lots of features
Supports multiple ad platforms beyond Google and Microsoft (Meta, LinkedIn, Amazon)
High scope for customization and rule-based automation
Has native (white label) reporting capabilities
Main cons found in reviews
Currently only supports Google Ads and Microsoft Advertising
Not all issues can be fixed directly from TrueClicks
Not every recommendation makes sense for every account
Some elements of the TrueClicks score are outside a paid search manager’s control (e.g. PageSpeed, conversion tracking)
Considerably more expensive than most other PPC tools, especially for higher spend tiers
Can take a while to learn due to its complexity
Navigation and UI isn’t very intuitive
Campaign creation features are limited
All information about Optmyzr matched publicly available documentation at the time of writing.
The only PPC management tool that’s free up to $50k/mo ad spend
Auditing
Get a complete picture of where you stand and how to improve.
Monitoring
Be the first to know when performance deviates or something breaks.
Optimization
Fix issues at scale in a couple of clicks.
Budget Pacing
Stay within budget in a user-friendly way.
KPI Tracking
Daily updated performance vs. target overviews (ROAS, CPA, and more).
Automation
Automate consistency and waste prevention.
Integrations
Works with the tools you already use: Google Sheets, Data Studio, Teams, and Slack.
AI Assistant & MCP
Conversational AI assistant with the freedom to change LLMs and models.
Never miss an issue or opportunity again
What our customers are solving with TrueClicks
What I like best about TrueClicks is how it makes managing Google Ads much more efficient. It saves me time in account management… catches anomalies quite fast, and gives me confidence that campaigns are always moving in the right direction.
TrueClicks is really easy to use and see top-level issues that could be impacting overall account performance. We’re solving initial account audits to ensure we’re following best practice across the group and highlighting serious issues within the account.
TrueClicks is improving the AI beta. This benefits us by making the tool more useful in our daily PPC workflow and better aligned with real account needs. It provides a clear, centralized overview of account health and immediately highlights the issues and opportunities that need attention.
I have peace of mind that the fundamentals are always covered. TrueClicks acts as a dependable safety net, highlights key issues & helps me maintain consistent high quality. That allows me to spend… more time on strategic thinking and client value.
Frequently asked questions
How long does it take to set up TrueClicks?
Getting started with TrueClicks is as easy as connecting your Google Ads and Microsoft Advertising accounts. User reviews on G2 and Capterra frequently cite speed of setup and adoption as one of its standout features. Once you’ve connected an ad account, TrueClicks starts looking for performance issues and optimization opportunities immediately, with added yet optional flexibility to customize the scope of campaign monitoring and audits if required.
Why do PPC agencies choose TrueClicks over Optmyzr?
PPC agencies choose TrueClicks over Optmyzr when they want to get better paid search results without having to spend days or weeks setting up and adopting a new piece of software, or when they want a PPC monitoring and optimization tool with an opinion on how to do paid search. While Optmyzr offers a robust feature set across paid search and paid social, it also requires users to set up each account the way they want. User reviews on G2 and Capterra often cite setup time and team-wide adoption as challenges.
When does it make sense to pay more for Optmyzr than TrueClicks?
Optmyzr’s higher costs, product depth, and operational flexibility are typically a better fit for larger agencies that want a single tool that can help them manage all their paid media campaigns. If you’re willing to invest several weeks to months on adoption, and have the client scope and team size to take advantage of everything Optmyzr offers, it may be a good fit. TrueClicks is usually the better fit when faster adoption and a stronger focus on paid search are important, especially if you’re already missing performance issues that are eroding client trust.
Does TrueClicks offer AI capabilities?
TrueClicks uses AI on top of deterministic PPC logic. For tasks where consistency is required with the same inputs and outputs, TrueClicks avoids using AI compute to reduce costs and keep quality high. For tasks where speed and pattern recognition are important, TrueClicks uses AI to appropriately interpret PPC account data with full context. TrueClicks currently offers an AI assistant that runs on your choice of LLM and model, with additional AI capabilities in the pipeline.
How does TrueClicks work with my AI LLM tools?
In addition to support for multiple models of Gemini, Claude, and ChatGPT, the TrueClicks MCP connects your AI platform, Claude, ChatGPT, or any other tool that supports MCP to your TrueClicks data and your linked Google, Microsoft, and Meta Ads accounts. Those platforms and your TrueClicks data all come through one connection, and you can ask across all of them in one conversation. You can also scope a connector to one client's accounts by client label, so a conversation only ever touches the accounts you intend.
