Yearly price of the software

Including potential fees for add-ons, support, implementation, traning, migration, etc.

Yearly cost of current solution(s) this software will replace (if any)

If using this software means you'll no longer need (an)other (internal) solution(s) you're currently paying for, please enter the yearly cost of that or those solution(s).

Yearly ad spend involved

Please include all spend this software will analyze/optimize.

Yearly hours needed to learn and implement the software for new team members

Multiply the number of team members that join your PPC team each year with the hours needed to learn this solution.

Monthly active users that (will) use the software

Full loaded hourly cost of these employees

Their salary + all other employer costs related to hiring these employees. Such as taxes, benefits, expenses, insurances, office space, equipment, etc. This usually adds up to at least twice the take-home salary.

Estimate of hours saved per user per month by using this software

Ask your (potential) vendor to provide you with usage details to help you better estimate this.

Average profit margin on goods or services sold

Of the products and/or services you promote with PPC

Yearly revenue generated by PPC campaigns

Estimate of additional revenue generated from PPC by using this software

If this software helps you increase the revenue you generate with PPC, please enter a conservative estimate of the percentage of additional revenue it can help you generate.

Estimate of saved wasted ad spend by using this software

If this software helps you identify wasted ad spend, please enter a conservative estimate of the percentage of the ad spend it can save you on a yearly basis.

Try to attach a yearly value to "nonquantifiable benefts" from using this software.

Think if things like improved employee retention and morale, peace of mind, improved collaboration, transparency, alignment, and knowledge development.