Get faster analysis, copy, and reporting with the AI assistant that understands PPC

TrueClicks’s AI assistant doesn’t guess – and it certainly doesn’t make things up. With access to your account data and trained on thousands of decisions made by actual PPC practitioners, it’ll help you move faster without feeling like client accounts are at risk.

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PPC agencies and marketing teams speed up ad ops with TrueClicks AI

Don’t lock yourself into the costs of running your PPC ops on generic AI

Trusting mass market LLMs like Claude and Chat GPT with your specialized PPC tasks gets expensive – and not just in terms of money.

Usage Cost

LLM tokens are getting more expensive. Complex workflows, growing teams, and client acquisition amplify those costs even further.

Opportunity Cost

Every hour spent building and maintaining a custom AI setup is an hour not devoted to client accounts. And when your AI builder leaves, you restart from scratch.

Business Cost

Consumer LLMs are designed to provide an answer that feels right, even if they have to make things up. That’s not a risk you can take with client data.

Flexibility Cost

Everyone on your team doing their own thing with AI leads to inconsistent results. Even when everyone uses the same model and inputs, LLM output is wildly variable.

Turn TrueClicks AI into your team’s fastest PPC analyst.

How TrueClicks makes PPC work less stressful with quick time-to-value

Generic AI

General-purpose intelligence with limited PPC context

Uses the same high-cost models for all tasks, driving up token usage while returning inconsistent outputs

Generic AI with little understanding of paid search

Has no understanding of how the best paid search pros work unless given specific and deep context for every task

Generates answers that sound right but aren't always right

Tends to hallucinate due to product loops being designed around answering every question and maximizing time-in-app

Struggles as data volume and complexity increase

High risk of breaking with large volumes of input data or when new models release, even with constant maintenance

Understands language

Lacks industry nuance that allows it to provide output with the context and experience of a PPC expert

Specialized intelligence built for paid search

Gives you flexibility to select your LLM and model, keeps costs in check by only using AI for tasks that need it, and switches to rule-based logic when consistency is needed

Built on real PPC expertise and proven methodology

Uses the TrueClicks methodology which is informed by thousands of actual decisions by real PPC practitioners

Delivers accurate insights backed by your account data

Built to help you get answers quickly instead of maximizing time-in-app, has direct access to account data, and always provides accurate output

Scales effortlessly across accounts and campaigns

Handles large data loads effortlessly and efficiently – use TrueClicks AI across multiple accounts with multiple campaigns effortlessly

Understands how PPC professionals think

Thinks like a PPC practitioner thanks to being trained on data sets of actual paid search decisions