Calculators

ppc software roi calcualtor for agencies

Agency PPC software ROI calculator

Is PPC software worth the investment for your agency? Use this calculator to instantly quantify your potential Return on Investment. Simply fill in your estimates on the left to see the numbers.

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Want a safe bet? You can set impact on client acquisition/retention to 0% to generate a very conservative calculation based entirely on time savings.

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License fees & ad spend

Yearly price of the software

$

Including potential fees for add-ons, support, implementation, training, migration, etc.

Yearly fees you charge your clients for this software (if any)

$

The total yearly tech fees or resell fees related to this software that you('ll) charge your clients.

Yearly cost of current solution(s) this software will replace (if any)

$

If using this software means you'll no longer need (an)other (internal) solution(s) you're currently paying for, please enter the yearly cost of that or those solution(s).

Yearly ad spend under management

$

Please include all ad spend this software will analyze/optimize.

Users & hours

Yearly hours needed to learn and implement the software for new team members and clients

Multiply the number of team members and/or clients that join your PPC team each year with the hours needed to learn and implement this solution.

Monthly active users that (will) use the software

Fully loaded hourly cost of these employees

$

Their salary + all other employer costs related to hiring these employees. Such as taxes, benefits, expenses, insurances, office space, equipment, etc. This usually adds up to at least twice the take-home salary.

Estimate of hours saved per user per month by using this software

Ask your (potential) vendor to provide you with usage details or case studies to help you better estimate this.

Impact on agency revenue

Average profit margin on PPC services

%

For most digital marketing agencies, this is between 10% and 25%

Yearly revenue from PPC services delivered to clients won in the last 12 months

$

Yearly revenue from PPC services delivered to all other clients (older than 1 year)

$

Estimate the contribution of this software in helping your agency win new business

%

If this software can help you with acquiring new clients (like winning pitches), please enter a conservative percentage of its impact on the win rate.

Estimate the contribution of this software in helping your agency retain clients at least 1 more year

%

If this software can help you with retaining clients one year longer, please enter a conservative estimate of its impact on retention (through improved satisfaction and results).

Hard to quantify benefits

Try to attach a yearly value to "nonquantifiable benefts" from using this software.

$

Think if things like improved employee retention and morale, peace of mind, improved collaboration, transparency, alignment, and knowledge development.

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Summary

License fees
$
0
Onboarding cost (internal hours)
$
0
Resell/tech fees charged to clients
$
0
Yearly cost of ownership
$
0
Value of hours saved
$
0
Cost savings thanks to replacing (an)other solution(s)
$
0
Estimated increase in yearly profit thanks to improved client acquisition
$
0
Estimated increase in yearly profit thanks to improved client retention
$
0
Value of non-quantifiable benefits
$
0
Yearly expected benefits
$
0
Net benefits
Expected benefits-cost
$
0
ROI
Net benefits/cost. Should be positive (> 0%) for a purchase decison
0
%
Cost of ownership as percentage of spend under management
0
%
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