profit calculator for Google's bid strategy simulator

Calculate the profit-maximizing target ROAS

Based on your profit margin, variable cost per conversion, and data from Google's bid strategy simulator, our calculator below will show you the corresponding profit for up to 5 Target ROAS scenarios. Simply fill out the values and find out which Target ROAS will maximize your profit!

Profit margin (as % of revenue)

%

Fulfillment Cost per Order (FCPO)

$
Data from Google's bid strategy simulator
Enter the values from Google's simulator in the cells below

Target ROAS

%

Cost

$

Conv.

Conv. value

$

Profit for each scenario

$
0
%
$
$
$
0
%
$
$
$
0
%
$
$
$
0
%
$
$
$
0

If you change your target ROAS to 0%, your profit will be maximized at $0/week.

Target ROAS

1200
%

Cost

$

Conv.

Conv. value

$

Profit for Scenario #1

$
0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target ROAS

1111
%

Cost

$

Conv.

Conv. value

$

Profit for Scenario #2

$
0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target ROAS

1000
%

Cost

$

Conv.

Conv. value

$

Profit for Scenario #3

$
0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target ROAS

833
%

Cost

$

Conv.

Conv. value

$

Profit for Scenario #4

$
0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target ROAS

588
%

Cost

$

Conv.

Conv. value

$

Profit for Scenario #5

$
0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

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