health check your cpa target

Is your CPA target realistic?

Find out how realistic your CPA target is based on two PPC inputs: conversion rate and CPC.

You can use this calculator in two ways:

Quick health check

Enter your expected conversion rate and CPC. The calculator will show you the CPA that corresponds to these inputs.

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Goal setting

See what your conversion rate and CPC need to be to achieve a desired CPA target. This way, you’ll have clear goals for the two factors that influence CPA.

What CPA target did you get from your client or manager?

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Conversion rate

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%
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You can enter your current, expected or goal conversion rate. Either way, it will be used to generate the corresponding ROAS below.

Average CPC

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Summary

Initial CPA Target
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0
Conversion rate
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%
Average CPC
$
0
CPA based on your inputs
$

If the CPA calculated here is significantly higher than your initial target, you’ll need to improve the conversion rate and/or the CPC. Both metrics influence CPA equally, so doubling your conversion rate has the same effect as cutting your CPC in half.

If the metrics required to hit your target CPA aren’t realistic in the short term, it may be necessary to negotiate a higher, more achievable target.

Alternatively, if the CPA calculated here is significantly lower than your initial target, it may indicate that your goal isn’t ambitious enough, or that your inputs are overly optimistic and should be double-checked.

Download as pdf
http://www.trueclicks.com/calculators