Health check your ROAS target

Is your ROAS target realistic?

Find out how realistic your ROAS target is based on three PPC inputs: conversion rate, CPC, and average order value.

You can use this calculator in two ways:

Quick health check

Enter your expected conversion rate, CPC, and average order value. The calculator will show you the ROAS that corresponds to these inputs.

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Goal setting

See what your conversion rate, CPC, and average order value need to be to achieve a desired ROAS target. This way, you’ll have clear goals for the three factors that influence ROAS.

What ROAS target did you get from your client or manager?

Conversion rate

You can enter your current, expected or goal conversion rate. Either way, it will be used to generate the corresponding ROAS at the right.

Average CPC

You can enter your current, expected or goal CPC. Either way, it will be used to generate the corresponding ROAS at the right.

Average order value (AOV)

You can enter your current, expected or goal AOV. Either way, it will be used to generate the corresponding ROAS at the right.

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Summary

Initial ROAS target

Conversion rate

Average CPC

Average Order Value

ROAS based on your inputs

If the ROAS calculated here is significantly lower than your initial target, you’ll need to improve one or more of the inputs. Each metric influences ROAS equally: for example, doubling your conversion rate or average order value has the same effect as cutting your CPC in half.

If the metrics required to hit your target ROAS aren’t realistic in the short term, it may be necessary to negotiate a lower, more achievable target.

Alternatively, if the ROAS calculated here is significantly higher than your initial target, it may indicate that your goal isn’t ambitious enough. or that your inputs are overly optimistic and should be double-checked.

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