Calculate the profit-maximizing target CPA

Based on your profit margin, cost to serve a lead, your average revenue per conversion, and data from Google's bid strategy simulator, our calculator below will show you the corresponding profit for up to 5 Target CPA scenarios.
If you're tracking conversion value, you should probably use our calculator to find the profit-maximizing target ROAS.

Profit margin (as % of revenue)

%

Cost to serve a lead (pre-sale)

$

Average revenue per conversion

$

Data from Google's bid strategy simulator

Enter the values from Google's simulator in the cells below

Target CPA

$

Cost

$

Conv.

Profit for each scenario

$

0

$

$

$

0

$

$

$

0

$

$

$

0

$

$

$

0

If you change your target CPA to $0, your profit will be maximized at $0/week.

Target CPA

$

Cost

$

Conv.

Profit for Scenario #1

$

0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target CPA

$

Cost

$

Conv.

Profit for Scenario #2

$

0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target CPA

$

Cost

$

Conv.

Profit for Scenario #3

$

0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target CPA

$

Cost

$

Conv.

Profit for Scenario #4

$

0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

Target CPA

$

Cost

$

Conv.

Profit for Scenario #5

$

0

If you change your target ROAS to 1000%, your profit will be maximized at $3,623/week.

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