How Defined Chase Saved 120 Hours Per Month on PPC Workflows With TrueClicks
How Defined Chase saved 120 hours monthly and elevated PPC performance with TrueClicks’ fast, automated auditing and optimization insights.
Results
By replacing scripts and manual processes with TrueClicks, the PPC team at Defined Chase is saving 120 hours each month.
The increased efficiency improves account health and directly leads to higher win rates for client acquisition, improved client satisfaction and retention. The partnership has proven essential to maintaining a high quality standard across the agency’s growing global portfolio.
"It makes clients feel more relaxed and comfortable knowing that their accounts don't just rely on manual check-ins, where things might be missed. TrueClicks helps us to set expectaions higher.
THE customer
Solutions
PPC monitoring software
- Reduced ad spend
- Complete audits within minutes
- Optimization prioritization
- ROI improvements
"Trueclicks enables us to perform quick audits of current and new clients, find errors and fix them, discover growth opportunities, and identify cost-saving opportunities."
Managing this volume of clients and ad spend requires careful attention to detail, especially during the auditing process. Founder and CEO Vytis Bareika is always on the lookout for strategies that will increase auditing speed, growth, and results.
Challenge
Lengthy, technical audit processes zap time and resources
Auditing is how Defined Chase eliminates wasted ad spend, improves ROI, and prioritizes optimizations. However, this process used to cause significant strain.
The team relied on manual checks and technical scripts, which, despite finding errors, were time-consuming and difficult to implement. A complete audit would take a day, sometimes even more.
Vytis wanted a way to monitor ad performance while gathering objective, unbiased insights to help team members and clients refine campaigns.
Defined Chase is a Lithuanian brand marketing, performance, and PPC agency trusted by 200+ B2B and B2C firms. The company runs global campaigns that support e-commerce, fintech, and Web3 projects, turning $100 million of ad spend into $220 million in revenue.
Solution
PPC management software provides audits in minutes, not days
The ideal PPC management software would:
- Accelerate the auditing process
- Identify errors
- Boost team performance
TrueClicks had everything that Defined Chase wanted and more. The full-service platform offered lightning-fast audits, team monitoring, and a transparent dashboard that outlined problems, suggestions, and best practices.
The platform automatically identifies issues like poor performance, broken links, or low ad quality, freeing team members to focus on strategic solutions instead of routine troubleshooting. Not only does TrueClicks guide campaign improvements, but it can also address individual client needs and make informed suggestions about next steps.
Today, the team checks TrueClicks three times a week to stay aligned and ensure campaign budget, pacing, and optimizations stay on track. One of the team’s favorite features of the platform is reasoning-based dashboards. Since the platform measures current activities against industry best practices, these dashboards enable new team members with less experience to quickly get up to speed.
An unexpected benefit of upskilling team members has been the increase in friendly competition. The platform offers a TrueClicks score as an overall measure of account management, and team members strive for the highest scores and healthiest accounts.
Results & feedback from dentsu users globally
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“TrueClicks is clearly designed by search practitioners, for search practitioners. It's intuitive, powerful, and continuously improving!”
"TrueClicks saves about 80% of the time spent on auditing, monitoring, and pacing campaigns—it's a huge difference. That's why I always say that your PPC journey can be divided into "Before TrueClicks" and "After TrueClicks."
"Sticking to a target budget pace is very important to some of our clients. Before I joined dentsu, my colleagues used spreadsheets and formulas for this. It was time-consuming and error-prone. We needed a simpler, more accurate, and reliable way to track budget pacing and TrueClicks delivered."
"I find the budget pacing function highly effective, as it saves valuable time and significantly improves the overall efficiency of budget management. The added benefit of receiving recommendations and notifications when errors happen makes it even more valuable."
"I love how easy TrueClicks makes it to check and audit the account, allowing for quick fixes in the app, like adding negative keywords. I also appreciate the ability to tailor the flags to each account. Unlike the broad recommendations from Google or Microsoft, TrueClicks lets you customize flags based on your KPIs, helping cut through the noise and focus on what really matters."
“Issues are identified in real-time and can be fixed promptly. The daily update of the main dashboard is a great asset to our day-to-day management of accounts. Without TrueClicks, the time it takes to identify and resolve these issues—and then recheck to confirm our actions were effective—would increase exponentially."
"I love that TrueClicks gives recommendations and lets us make changes directly in Google Ads. Plus, we can also download results in Excel to share with clients."
"TrueClicks helps us set priorities within accounts immediately, saving valuable time. Another thing I love about TrueClicks is that it’s suitable for All PPC Levels: it supports both junior and senior PPC specialists. As a junior, it was incredibly helpful for me to learn how to identify focus points and understand what's essential in PPC. Now, as I've progressed in my career, I use the tool to monitor hygiene checks performed by colleagues and to focus on cost-saving and growth opportunities."
“Using TrueClicks has completely transformed the way we organize our weekly workflow. We start the week with a quick and clear review of budgets and targets in TrueClicks. Throughout the week, we rely on alerts for critical drops in campaign performance, allowing us to respond much faster, even when managing a large number of accounts and campaigns. Compared to before using TrueClicks, we freed up a lot of time that used to be spent on manual checks. Now, we can focus more on optimizing campaigns instead of getting lost in the details.”
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"TrueClicks has also been a great tool for junior team members, allowing them to explore all aspects of our account. Its scoring system is fair and transparent, making it easy to apply the same approach when taking action on the account. It also plays a key role in our best practice auditing process for client deliverables."
How Defined Chase Saved 120 Hours Per Month on PPC Workflows With TrueClicks
How Defined Chase saved 120 hours monthly and elevated PPC performance with TrueClicks’ fast, automated auditing and optimization insights.
THE customer
Solutions
PPC monitoring software
- Reduced ad spend
- Complete audits within minutes
- Optimization prioritization
- ROI improvements
"Trueclicks enables us to perform quick audits of current and new clients, find errors and fix them, discover growth opportunities, and identify cost-saving opportunities."
Managing this volume of clients and ad spend requires careful attention to detail, especially during the auditing process. Founder and CEO Vytis Bareika is always on the lookout for strategies that will increase auditing speed, growth, and results.
Challenge
Lengthy, technical audit processes zap time and resources
Auditing is how Defined Chase eliminates wasted ad spend, improves ROI, and prioritizes optimizations. However, this process used to cause significant strain.
The team relied on manual checks and technical scripts, which, despite finding errors, were time-consuming and difficult to implement. A complete audit would take a day, sometimes even more.
Vytis wanted a way to monitor ad performance while gathering objective, unbiased insights to help team members and clients refine campaigns.
Defined Chase is a Lithuanian brand marketing, performance, and PPC agency trusted by 200+ B2B and B2C firms. The company runs global campaigns that support e-commerce, fintech, and Web3 projects, turning $100 million of ad spend into $220 million in revenue.
Solution
PPC management software provides audits in minutes, not days
The ideal PPC management software would:
- Accelerate the auditing process
- Identify errors
- Boost team performance
TrueClicks had everything that Defined Chase wanted and more. The full-service platform offered lightning-fast audits, team monitoring, and a transparent dashboard that outlined problems, suggestions, and best practices.
The platform automatically identifies issues like poor performance, broken links, or low ad quality, freeing team members to focus on strategic solutions instead of routine troubleshooting. Not only does TrueClicks guide campaign improvements, but it can also address individual client needs and make informed suggestions about next steps.
Today, the team checks TrueClicks three times a week to stay aligned and ensure campaign budget, pacing, and optimizations stay on track. One of the team’s favorite features of the platform is reasoning-based dashboards. Since the platform measures current activities against industry best practices, these dashboards enable new team members with less experience to quickly get up to speed.
An unexpected benefit of upskilling team members has been the increase in friendly competition. The platform offers a TrueClicks score as an overall measure of account management, and team members strive for the highest scores and healthiest accounts.
Results
By replacing scripts and manual processes with TrueClicks, the PPC team at Defined Chase is saving 120 hours each month.
The increased efficiency improves account health and directly leads to higher win rates for client acquisition, improved client satisfaction and retention. The partnership has proven essential to maintaining a high quality standard across the agency’s growing global portfolio.
"It makes clients feel more relaxed and comfortable knowing that their accounts don't just rely on manual check-ins, where things might be missed. TrueClicks helps us to set expectaions higher.
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