PPC Product Lead

You've run paid search for years, and you're the one people come to when they need to know how Google Ads actually behaves or whether an account is built right. However, managing campaigns every day stopped being enough a while back. You want to put that expertise to work on something bigger. This role is that.

We're looking for someone to take full ownership of TrueClicks' PPC product domain: deciding what we build, why, and making sure it ships.

The role is full-time. We're open to 4 days a week if you want to keep one foot in the field as a consultant. Staying hands-on keeps you close to what practitioners actually need, and that keeps our product honest.

What you'll work on

• Own the PPC roadmap. Decide what's missing, outdated, or just wrong in our core features, then prioritize it and make the case.
• Turn PPC problems into specs. You give developers input clear enough to build from. The sharper your brief, the faster we ship.
• Be the in-house PPC authority. Colleagues come to you to check how Google Ads behaves, or whether a feature idea holds up in practice.
• Work straight with the dev team. No layers between you and the people building the product. You own what gets built.
• Stay current. Stay close to our power users, the PPC community, industry events, and industry bodies.
• Help with documentation. Write help center articles, keep the public roadmap current, and produce content that drives feature adoption.

What we're looking for

Must-haves:

• 6+ years hands-on PPC, mostly Google Ads. Agency background is a big plus.
• Technical affinity. New tools, AI, scripts: you're the one in the office who's already tried them. You don't write production code, but nothing technical scares you off.
• Excellent written and spoken English.
• Ownership by default. You spot the problem, work out the fix, and get it done without being asked.
• Translation skills. You move between PPC specialists and developers without losing either.
• A senior voice, healthy skepticism included. We want someone who says when something doesn't add up, even when it's our idea.

Nice-to-haves:

• Microsoft Ads or Meta Ads experience
• GAQL (Google Ads Query Language), or the ability to pick it up fast
• Writing or editing Google Ads scripts
• Already a TrueClicks user

What this role is not

• Campaign management
• Support or customer success
• A seat where someone hands you requirements
• A fit if you need a lot of direction to get moving

What we offer

• Annual gross salary between €70,000 and €100,000 (including holiday allowance), depending on experience, skills, and location.
• 5 weeks of paid time off.
• Direct access to the founders and real influence over where the product goes.
• Work from our Amsterdam office or remotely, depending on your time zone.
• Generous laptop, travel, and education budget.
• An informal, fast-moving startup environment.

Still reading? Good sign. If you've been waiting for a way to use your PPC expertise beyond the next account, apply and let's talk.

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