Free PPC Tools & Resources for the Paid Search Community
Discover the free tools and resources TrueClicks has developed for the paid search community. Be sure to also check out our PPC calculators.
PPC AI Tools
What Claude Code did for software, it can do for Google Ads. Connect your account, ask anything, and optimize with confidence. Setup in 5 minutes. You'll need a paid Claude subscription.
Let Claude or ChatGPT analyze your Google Ads data, simply and securely. Here's how to connect our MCP.
Let Claude or ChatGPT analyze your Microsoft Advertising data, simply and securely. Here's how to connect our MCP.
Claude or ChatGPT analyze your Meta Ads data, simply and securely. Here's how to connect our MCP.
PPC templates & checklists
A free, ungated list of 30,000+ YouTube kids' channels wasting your Google Ads budget, plus four ways to exclude them.
Coming soon! Over 95,000 GDN websites that are "made for advertising". Low-quality sites stuffed with intrusive banners, engineered to bait clicks, not help anyone. You'll want to exclude them if they appear in your placement reports.
GAQL Tools
An approved Google Workspace Marketplace add-on that populates Google Sheets in bulk, across multiple accounts, from your GAQL (Google Ads Query Language) queries.
Google's query validator tells you a GAQL query is valid. It won't tell you what it returns. For that you need a live account, and gaql.app runs your query across as many as you like, results in seconds, ready to export.
External resources
300+ paid search tools, free and paid, each one manually vetted by the TrueClicks team before it earns a spot. Filterable by exactly what you need. The most complete, current PPC software directory anywhere.
1,300+ respondents make PPCsurvey the largest survey of online advertising professionals ever run, and the leading State of PPC Report since 2022. It also features the yearly Top 50 Most Influential PPC Experts. TrueClicks is the founding partner. Get the latest edition as a free, direct download. No email, no form, just insights from your peers.